Mozilla to sell ads in Firefox browser via the Directory Tiles program

Mozilla has plans to start showing ads to first-time users of the Firefox browser. For the target group of users, the ads will appear alongside other content in what Mozilla is calling a Directory Tiles program.

Directory Tiles are those nine rectangular boxes you see the first time you open a Firefox window or tab. For new users, the tiles are empty, but Mozilla says those empty tiles are not delivering any value to them. Hence the Directory Tiles program.

When the program rolls out, those empty tiles, which gets populated with websites that you visit most often, will, for first-time users, include pre-packaged content, some of which will be from Mozilla and others from sponsored content by Mozilla’s partners.

Note that first-time users does not necessarily mean those using Firefox for the very first time. If you install a new distribution or operating system and launch Firefox, you are a first-time user. I’m totally in favor of this program, and I think Mozilla should extend the program to all users. After all, those employees have to be paid (did you even think that this was just about delivering value to users?).

Firefox is my default Web browser and as somebody who is not a first-time user, I don’t know how many times I launch a new tab. Right now, the nine tiles I see are populated with my most visited websites. I wouldn’t mind seeing one or two ads in those tiles, provided they are delivered in a manner that does not violate my privacy. And I certainly would not mind if Mozilla shares some of the revenue with me.

In case you are curious, this screenshot shows my Directory Tiles. Yep, I love to watch WTA Tennis and I’m on DigitalOcean’s referral program. If you are looking to have your own Cloud server and you sign up with my referral account, DigitalOcean will drop something in my account when your bill hits $10 USD. You see, this is all about the money.
Mozilla Firefox Directory Tiles program

Related Posts

Docker 1.8 and the New Daemon Command Docker 1.8 was released just about a month ago. With it came some very much requested and needed features, like Docker Content Trust, Docker Toolbo...
Nexenta targets a 2015 IPO A report from Reuters says that Nexenta plans to IPO sometime in 2015. Nexenta is in the software-defined storage business. NexentaStor, the company's...
Aeromobil: It’s a car and it can fly The video I'm posting in this article has been out since March, but it's never too late to post an article on something like this. It's about Aeromobi...
Jolidrive: It’s not what you think I just received an email about Jolidrive, a new offering from Jolicloud, a technology outfit based in Paris, France. As you can tell from the name, Jo...
Android Ice Cream Sandwich ported to x86 tablets, netbooks and notebooks Linpus Technologies, Inc., a Linux software solutions provider based in Taipei, Taiwan, just announced that they have ported Ice Cream Sandwich, the l...
How to layout and design an infographic in R For R fans and infographics lovers out there (I'm one of you), here's an article that shows how to layout and design an infographic in R. Here's ho...

We Recommend These Vendors and Free Offers

ContainerizeThis 2016 is a free, 2-day conference for all things containers and big data. Featured, will be presentations and free, hands-on workshops. Learn more at ContainerizeThis.com

Launch an SSD VPS in Europe, USA, Asia & Australia on Vultr's KVM-based Cloud platform starting at $5:00/month (15 GB SSD, 768 MB of RAM).

Deploy an SSD Cloud server in 55 seconds on DigitalOcean. Built for developers and starting at $5:00/month (20 GB SSD, 512 MB of RAM).

Want to become an expert ethical hacker and penetration tester? Request your free video training course of Online Penetration Testing and Ethical Hacking

Whether you're new to Linux or are a Linux guru, you can learn a lot more about the Linux kernel by requesting your free ebook of Linux Kernel In A Nutshell.


3 Comments

  1. Michael Bæk

    I’d mind.

    Luckily, as a Debian user my Firefox is actually Iceweasel. I don’t think the Debian community will include this ‘feature’.

  2. JOE HULANWEBERSON

    STOP WASTING MY BANDWIDTH FIREFOX

    WE GET ENOUGH CRAP ADS EVERYWHERE ELSE, DON’T NEED THEM BUILT INTO MY BROWSER. IT’S A BROWSER NOT AN AD MACHINE, I LOVE FIREFOX BUT KEEP IT SIMPLE STUPID OR WE’LL ALL GO FIND A BROWSER THAT DOESN’T BLOW.

    WHATS WRONG WITH YOU IDIOTS

Leave a Comment

Your email address will not be published. Required fields are marked *

*