News & Announcements

Shopping Online, Privacy, Data Protection and Third-Party Tracking

In the wake of yet another e-commerce data breach in which the names and email addresses of millions of online shoppers and credit card users have been accessed illegally, researchers in the US suggest that privacy discussions, and ultimately legislation must urgently focus on the expanding roles of third-parties handling pervasive online customer profiles.

Nancy King of the College of Business, at Oregon State University, in Corvallis, explains in the latest issue of the International Journal of Private Law that marketers have long created market segments in an effort to create more relevant advertising and efficiently spend advertising dollars.

Related Post:  Samsung Chromebook Pro, Chromebook Plus will run Android apps

What has changed in recent years is that in the online world of e-commerce, tracking technologies allow advertisers to construct personal profiles and use them to individually target consumers much more effectively than ever before. As such, network advertising associations, the owners of consumer databases and data mining services and advertising exchanges are now playing a more and more important role in the online behavioral advertising industry.

Related Post:  Samsung Chromebook Pro, Chromebook Plus will run Android apps

This paradigm shift in how we, as consumers, are marketed to should become high on the agenda in discussions of privacy in the European Union, the USA and elsewhere as legislation to cope with e-commerce is drafted. Continue reading…

Subscribe to LinuxBSDos.com

Subscribe to receive the latest articles in your Inbox

Trust me, you'll not be spammed...

Please share:

We Recommend These Vendors and Free Offers

Register now for Blockchain & Cryptocurrency Con 2018, international conference on blockchain technnology in Dallas, TX (USA), Feb. 23-24, 2018. A 50% discount for students.

Best WhatsApp Plus features in Gbwhatsapp latest APK download

Best binary auto trading software reviews by 7binaryoptions.com

Google has got competition, because Presearch is building a blockchain-based search engine controlled by the community. At $0.15 a token, you can participation in Lot 3 of the token sale by clicking here

Open Money is building a solution that will run mainstream software on blockchain tech. Click here to get free tokens that will be the digital currency of the platform

Launch an SSD VPS in Europe, USA, Asia & Australia on Vultr's KVM-based Cloud platform starting at $5:00/month (15 GB SSD, 768 MB of RAM).


Leave a Comment

Your email address will not be published. Required fields are marked *

*