privacy and licensing

Google Superbowl Ad Explains The Need for Search Privacy

Electronic Frontier FoundationGoogle’s ad during yesterday’s Superbowl explained in less than a minute how the story of someone’s life can be pieced together from their search queries. Using only the search terms and user’s clicks of the search results, Google told the story of a user who seeks love while studying abroad in Paris, finds it, moves to Paris, marries and has a child.

Editor’s note: If you are in need for privacy when you are searching the Web, using Startpage is one option. Read about it here.

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